ASIF IJAZ
Bringing brands to life through exceptional experiences to connect, inspire and elevate.
ABOUT ASIF
I am an award-winning creative strategist that specialises in creating exceptional experiences through events, engagement, brand identity and digital services. My mission is to solve problems with a relentless focus on creativity, integrity, and client satisfaction - championing stakeholder brand and reputation in the moments that matter. I bring narrative to life through storytelling, reaching hearts and minds to meet commercial outcomes.
As a seasoned events professional with hands on creative stewardship of high-performing cross-disciplined Marketing and Events teams at regional, EMEA and global levels overseeing multi-million-pound budgets for companies including Shell International, HSBC & Saudi Aramco.’ Accomplished in the seamless delivery of long-term and award-winning strategies for integrated creatives by managing multi-million-pound physical, virtual and hybrid events. Identifies growth opportunities and implements project management strategies for commercial partners whilst working with a community of creative specialists globally to execute end-to-end deliverables, including storytelling and creative content. Develops impactful relationships with internal stakeholders and agency partners. Scales business development to ensure audience engagement and revenue growth that follows business, brand, and reputational objectives.
WHAT I DO
I bring narrative to life through storytelling, reaching hearts and minds to meet commercial outcomes.
Events
Experiential offerings engage audiences in intimate, powerful, purposeful, and memorable ways to build better, stronger relationships with audiences and their communities and generate significant impact. I believe in inspiring the world to experience better. By showing, not telling, the world the way things should be. More inclusive. More accessible. More sustainable. More. By doing so, I believe we can create lasting change.
Digital
As an events expert, I pioneer the integration of cutting-edge digital technologies to craft immersive, future-focussed experiences. From augmented reality, the metaverse, virtual reality, gamification and live-streamed content to interactive mobile apps and personalised event platforms, I ensure that every touchpoint enhances engagement and fosters real-time connections. I leverage data analytics and AI to tailor event content and optimize attendee experiences, while ensuring seamless hybrid models that blend physical and virtual worlds. My forward-thinking approach pushes the boundaries of what’s possible in experiential events, positioning them as dynamic, multi-sensory encounters of the future.
Engagement
I deliver on communications and engagement strategies that promote company values and brand, leveraging expert knowledge of the business and stakeholders to develop compelling factual and human narrative that enhances engagement and promotes company values. When you deliver proof on what your brand promises, you can change hearts, change minds, and even change the world.
Brand
My mission is to reimagine what brand experience can be. I believe all marketing has the power to change the world, but the power and potential impact of brand experience is unique. I work with stakeholders to define project scope and determine what’s best for the audience and business. My holistic approach to the project will ensure that vision and objectives are kept front of mind from the start. My goal is to deliver results that exceed success metrics and KPIs.
Consulting
As a consultant in the marketing and events space, I specialize in building strong, collaborative partnerships with both employers and individual clients to drive success. I work closely with internal teams and stakeholders to co-create tailored strategies that boost brand visibility, enhance event experiences, and foster deeper customer engagement through innovative, data-driven solutions. By understanding market trends and aligning campaigns with business goals, I ensure that every initiative is designed to deliver measurable results. For personal projects, I bring the same approach, partnering with small businesses and individuals to craft compelling marketing stories, plan unforgettable events, and build a robust digital presence. Whether with larger organizations or personal clients, my focus is always on creating meaningful connections, navigating challenges together, and delivering impactful outcomes that make a difference to individuals whilst driving commercial outcomes.
THE IJAZ GROUP
Decisive Group
Asif Ijaz is the visionary founder of the Decisive Group of Companies, which includes Decisive Event Marketing and Decisive Sports Marketing—cutting-edge boutique agencies specializing in events, experiential marketing, and sports branding. With a forward-thinking approach, Asif has redefined how brands connect with their audiences through immersive, innovative, and impactful experiences. At the core of the Decisive Group is an ethos inspired by sustainability, creativity, and a customer-first mindset, ensuring that every project delivers lasting value while aligning with modern environmental and social principles. From bespoke corporate events to large-scale experiential campaigns and sports marketing initiatives, Asif’s leadership has positioned the Decisive Group as a trusted partner for organizations seeking to engage, inspire, and leave a meaningful impression. With a deep passion for crafting unforgettable experiences, Asif continues to drive the evolution of marketing by merging innovation with purpose.
Decisive Sports Marketing
Decisive Sports Marketing focuses on the sports industry, where we craft high-impact marketing campaigns and fan engagement experiences. Whether through sponsorships, athlete partnerships, or bespoke sports events, we integrate creativity and performance analytics to create memorable and measurable experiences for brands and audiences alike.
Decisive Events Marketing
Decisive Events Marketing focuses on creating cutting-edge events and campaigns that engage audiences, elevate brands, and deliver measurable outcomes. From immersive experiences to sustainable, data-driven strategies, we excel in producing events that not only leave lasting impressions but also align with our commitment to sustainability and carbon offsetting.