Global Events, Experiential, Brand & Partnerships Leader
Delivering high-impact experiences across global exhibitions, executive programmes, sponsorship activations, sport, sustainability and international stakeholder platforms.
Award-winning global events, experiential, brand and partnerships leader with experience delivering high-profile international programmes across energy, finance, sport, sustainability, executive engagement and major global platforms.
I create high-impact experiences that connect brands, organisations and audiences across global events, executive programmes, sponsorship activations, sustainability platforms, sport and international stakeholder environments.
With experience across Shell International, Saudi Aramco, HSBC, Worley and Schroders, my work brings together strategy, storytelling, delivery, partnerships and audience engagement to create experiences that are purposeful, memorable and commercially relevant.
Asif Ijaz is an award-winning global events, experiential, brand and partnerships leader with a strong track record of delivering high-profile brand experiences, international exhibitions, executive programmes, sponsorship activations and large-scale stakeholder engagement platforms.
With experience across Shell International, Saudi Aramco, HSBC, Worley and Schroders, Asif has worked across complex physical, virtual and hybrid programmes, partnering with senior stakeholders, agency teams, commercial functions, brand teams and cross-functional delivery groups.
His work spans global exhibitions, Formula 1 partnership activations, COP and WEF platforms, sustainability-led event frameworks, digital and immersive experiences, sports marketing, financial services events and national-level storytelling environments. He specialises in creating experiences that connect business objectives with human engagement - building trust, strengthening reputation and delivering measurable impact.
Through Decisive Events Marketing and Decisive Sports Marketing, Asif also brings a boutique, entrepreneurial lens to events, brand activation and sports engagement, helping organisations create memorable, purposeful and commercially focused experiences.
PROJECTS
WHAT I DO
I bring narrative to life through storytelling, reaching hearts and minds to meet commercial outcomes.
THE IJAZ GROUP
Decisive Group
Decisive Group brings together Asif Ijaz's strategic interests across events, brand experience, sports marketing, partnerships and creative engagement. It acts as the umbrella for selected projects, collaborations and consultancy-led work connected to live experiences, audience engagement and commercial storytelling.
Decisive Sports Marketing
Decisive Sports Marketing focuses on the intersection of sport, sponsorship, fan engagement and brand experience. Drawing on Asif's background across Formula 1, tennis, golf and premium sports environments, it supports partnership storytelling, hospitality, audience engagement and memorable sports-led activations.
Decisive Events Marketing
Decisive Events Marketing supports organisations in shaping and delivering high-impact event experiences across live, digital and hybrid formats. From executive engagement and exhibitions to brand activations, hospitality and stakeholder programmes, the focus is on creating experiences that connect people, purpose and measurable outcomes.